
(Period-correct boots and spurs worn by a SASS End of Trail. Image copyright, Lincoln Rogers. May not be copied or used without written permission from Lincoln Rogers)
I guess you could say I like people who like the Old West. As a result, I really like the Single Action Shooting Society (SASS). The good folks who join this organization love everything about the Old West, and try to be as period-correct as possible with their clothing, accessories, and guns. It seems to be working, since the organization is growing by leaps and bounds. According to organization estimates, an average of seven hundred new members a month has enrolled over the last five years.
“If we were a company, you’d want to invest in us,” stated Ken Amorosano about SASS’s sixty-six thousand plus membership figures. Amorosano is the Marketing Director for SASS.
SASS holds a shooting championship and Old West festival every year, called End of Trail. The festival is drawing folks from around the world to compete in a friendly environment with those who love the Old West. The festival is growing as well, and it's not hard to understand why.
“In the 1870’s, even if you came from back East, you could be a cowboy,” said “Tex,” one of SASS's founders. “Once you crossed west of the Mississippi, you could come up with a moniker like “Wild Bill” and you could become anything you wanted to be. We’ve always done that in SASS as well. Ninety-eight percent (of SASS members) don’t know each other’s real names,” he continued through laughter about the requirement of going by an alias in the group. “It has become a great leveler. It doesn’t matter (in this organization) if you have a million dollars or not.”
The rest of the membership embraces the requirement, believing it adds a priority of fun and camaraderie to competitions. Though a competitive nature may help some shooters win a contest or two, it appears to be an unwritten rule to check one’s ego at the door.
“We don’t give out prize money for winning competitions,” added “Tex” regarding SASS’s social emphasis on having fun and making friends. “It’s for bragging rights (only). We reward people for playing the game. Folks can play Cowboys and Indians just like they did when they were kids,” continued the wearer of SASS badge #4. “They can go back to their childhood. That one facet has allowed folks to have a camaraderie (at shooting competitions).”
“I think people are tired of the government telling them what they can and can’t do,” offered “Judge Roy Bean” (another SASS founder) as a possible reason for SASS’s and End of Trail’s surging popularity. “They’re tired of having to protect themselves from lawyer’s and lawsuits. They want to go back to a time of honesty; to a time when a handshake was better than a contract.”
I couldn't have said it better myself.
Have a good one.
Lincoln
www.lincolnrogers.com









